Aggelakis S.A. is preparing to launch a new product while continuing to record strong sales in the Czech Republic, Slovakia, and Hungary. The company has announced a new €10 million, three-year investment plan (2021–2023), aimed at fully verticalizing its production process.
Despite pandemic-related challenges, the company closed the previous year with a turnover increase of around 10%. Although restrictive measures in the foodservice sector limited the initial growth trajectory from +15% to 10%, Aggelakis maintained strong momentum, supported by strategic partnerships with major foodservice brands such as KFC and TGI Friday’s, as well as local quick-service chains.
International expansion efforts
Plans to expand into the UAE were temporarily suspended due to the pandemic, but the company is now working to revive the collaboration. Meanwhile, Elaiopoulaki has performed exceptionally well in the Czech and Slovak markets, and surpassed expectations in Hungary, where it was introduced through a major e-commerce platform specializing in premium products. Entry into the Austrian market is expected in the coming week. Overall, the company aims to establish its branded products in international markets through strong e-shop partnerships.
Investments and product innovation
Aggelakis has already completed most of its previous €1.8 million investment in new production lines and facility upgrades. The new €10 million plan will focus on vertical integration, enhancing the company’s production capabilities and efficiency.
On the product development front, Aggelakis is particularly active. Upcoming launches include:
- Breaded chicken fillet made from whole breast meat, designed especially for children
- A new Elaiopoulaki chicken burger with oats, which recently received two awards at the Healthy Diet Awards
- A premium new product and a chicken kebab, both expected soon
Additionally, the company recently reintroduced its gluten-free chicken roll, now available at My market and e-fresh, with plans to expand to more retail chains. A new TV campaign starring Elaiopoulaki is also launching in the coming week.
Responding to new consumer habits
According to the company, the pandemic has brought significant shifts in both market shares across channels and consumer behavior. Shoppers are now more health-conscious, looking for healthier, more convenient options. There is increased interest in packaged goods and home cooking, driven by limited access to foodservice and remote lifestyles. Aggelakis is adapting to these changes with a product portfolio that aligns with evolving needs.
