Aggelakis poultry company won the Silver Award in the Best Rebranding Strategy category at the Marketing Achievement Awards 2026 for the successful holistic rebranding initiative it implemented in October 2025.
Built around the central message “Taste Good Life”, Aggelakis’ new corporate identity focuses on creating a meaningful connection with different generations of consumers, positioning Aggelakis chicken not simply as food, but as a choice for a good life – through taste, well-being and the values it represents.
The rebranding included a refreshed visual identity, new packaging, the redesign of the company’s three product lines –Aggelakis, OliVChicken® and Mama’s– as well as a new website and a renewed communication approach across digital channels. The results were impressive as the Aggelakis brand recorded a 68.4% growth rate in sales volume during November–December 2025, while the corresponding growth rate of the chicken category stood at 8.7%.
The Marketing Achievement Awards 2026 were organized for a third consecutive year by Boussias Events, aiming to showcase and reward marketing strategies and initiatives that stand out for their creativity, strong identity and effectiveness, creating real value for the market, the consumers and the businesses alike.
At the awards ceremony, which took place on Wednesday, June 10, Aggelakis was represented by Eirini Spanou, Marketing Coordinator, and Kelly Chalkia, the “architect” of the rebranding and Strategic Marketing & Communications Partner.
Commenting on the silver distinction, Elena Karagianni, Commercial Director of Aggelakis, stated: “This award is the result of strategic and creative thinking, but above all, of collective effort. We are truly delighted that Aggelakis’ new identity has been received so positively by the public from the very first months. The new world of Aggelakis expresses the taste we share every day around the table, those small moments that bring us closer together and, ultimately, the ‘taste of a better life’.”
