Aggelakis S.A., the Greek poultry company, recently undertook a dynamic rebranding, completely renewing its corporate identity and marking a new era for the brand. With a contemporary aesthetic and the central message “Taste Good Life”, Aggelakis reflects in its new corporate image the company’s vision to offer sustainable nutrition and brings its own “Taste of a Better Life” to consumers’ tables.
This identity refresh is part of the company’s overall transformation, driven by a targeted investment plan of €30 million. The project, already underway and scheduled for completion in 2026, is expected to triple Aggelakis’ production capacity, significantly enhancing the company’s presence and position within the poultry sector. Notably, the company’s turnover for 2025 is projected to reach €55 million, marking a +23% increase compared with 2024.
The new identity bridges previous generations with the current and next generation of consumers, built around the narrative “Taste Good Life”. It presents Aggelakis chicken not simply as food, but as a choice for a good life – expressed through taste, well-being, and the values that define the brand. The rebranding includes a new logo, new packagings, a new website, and a refreshed communication strategy across digital channels. Both internal teams and external partners contributed to its implementation.
The new packaging for all three Aggelakis product lines is already available in supermarket refrigerators:
- Aggelakis: the premium, high-quality, juicy chicken with exceptional taste
- OliVchicken®: the superfood chicken fed with Greek olive oil and corn
- Mama’s: ready-to-cook solutions made with pure ingredients and no preservatives, bringing back familiar memories of homemade cooking
The company celebrated the beginning of this new era with an impressive event on Tuesday, November 25, at Anassa City Events, attended by partners, suppliers, media representatives, members of the political leadership, and local authorities.
Five different worlds came together on stage in a live discussion about taste, quality, well-being, and the values that help us evolve toward a better tomorrow. Psychologist–Psychotherapist Anna Kandarakis, Paralympic gold medalist Nassos Gavelas, chef Alexandros Papandreou, journalist Eirini Nikolopoulou, and Aggelakis CEO Thanos Aggelakis shared their own “taste of a better life” – a life of authenticity and enjoyment.
With Aggelakis chicken at the forefront, and with a clear mission and commitment to excellence, resilience, trust, sustainability, and innovation, the company takes its next strategic step, leading developments and trends in the poultry category.
“A new era begins for our company. More beautiful, more flavorful, more dynamic and more sustainable. Our new visual identity fully reflects our mission to offer high-quality, tasty, and affordable choices that elevate everyday meals, enhance well-being and create sustainable value. We remain faithful to our values, while evolving and adapting to the needs of today and tomorrow, leaving our own positive mark: the taste of a better life. We invite you to join us on this new journey – because good life starts on our plate.”
said Thanos Aggelakis, CEO of Aggelakis S.A.
