With a clear focus on international markets, Aggelakis S.A. participated in the 37th edition of Anuga, the world’s leading food and beverage trade fair, held from October 7 to 11, 2023 at the Cologne Exhibition Center in Germany. This year’s participation is considered the company’s most successful showing at an international trade fair to date, as numerous meaningful meetings were held with both new and existing partners.
Visitors from all five continents had the opportunity to discover and taste Aggelakis’ signature OliVchicken® products, which are already being successfully exported to over 10 countries. OliVchicken®, the only chicken fed on a 100% plant-based diet based on corn and pure olive oil, impressed attendees with its rich flavor, golden color, and juicy texture.
A major highlight for visitors was the debut of the brand-new sustainable packaging for OliVchicken®, specially designed for international markets. Unveiled for the first time at Anuga 2023, the new packaging received overwhelmingly positive feedback.
Through its consistent presence at top international trade shows, Aggelakis S.A. aims to further expand the number of export markets for its flagship product, OliVchicken®, and to increase the share of exports in the company’s growing overall turnover. It is worth noting that Aggelakis has been recording strong sales growth in the United Arab Emirates, Qatar, Hong Kong, and Central European countries where it already operates. As a result, international sales experienced significant growth, with exports exceeding 10% of total turnover during the first nine months of 2023.
