Aggelakis received three significant distinctions at the Packaging Awards 2026 for its redesigned product packaging, introduced as part of the holistic rebranding unveiled in October 2025. Specifically, in the Successful Branding category, the company received a Gold Award for its core Aggelakis product range and a Bronze Award for its OliVchicken superfood range. The core Aggelakis range also received a Bronze Award in the Brand Refresh & Rebranding category.
The packaging redesign was developed to strengthen brand recognition and differentiation at the point of sale and create a more direct connection with consumers. Aggelakis’ refreshed visual identity brings together different generations of consumers around the “Taste Good Life” brand narrative, positioning Aggelakis chicken not simply as food, but as a choice for a better life through taste, well-being and the values the brand represents.
The new packaging design combined innovation with modern nutritional needs. It was based on a comprehensive strategy that strengthened the brand’s contemporary identity, enhanced packaging functionality (freshness, safety and shelf life) and improved the consumer experience, bringing a fresh perspective to the chicken category.
The refreshed visual identity draws inspiration from contemporary art, with the product itself – chicken – taking centre stage. It maintains clear visibility of the product, making it easier for consumers to choose, while the typography and graphic elements surrounding the new design create an emotional connection with the audience. The new, vibrant colours, with an emphasis on saffron yellow and olive green, stand out and create a colour-blocking effect on retail shelves, reinforcing the brand’s modern, welcoming and creative character. The new “Super Taste” and “SuperFood” seals highlight the competitive advantage of Aggelakis products in terms of taste and nutritional experience.
The Packaging Awards, celebrating their 10th anniversary this year, are organised by BOUSSIAS Events in collaboration with the Association of Industries Producing Packaging Materials and Packaging, recognising excellence in modern packaging and printing.
The Packaging Awards 2026 ceremony took place on Tuesday, 29 September, at the Radisson Blu Park Hotel in Athens. Aggelakis was represented by Thanos Aggelakis, CEO of Aggelakis S.A.; Elena Karagianni, Commercial Director; Eirini Spanou, Marketing Coordinator; and Kelly Chalkia, Strategic Marketing & Communications Consultant and the “architect” behind the rebranding.
Commenting on the new distinctions, Elena Karagianni, Commercial Director of Aggelakis, stated: “These three awards bring us great joy, because behind the new look of Aggelakis are people who worked with passion and a strong belief in what makes our products truly special. We wanted our packaging to reflect our identity and the care we put every day into creating Aggelakis products. To stand out on the shelf and inspire a sense of familiarity and trust among consumers. For us, “Taste Good Life” is found in the small, everyday moments we share around a good meal. It is wonderful to see this philosophy take shape and receive recognition.”
