A truly unique awards ceremony took place on Monday, July 13, 2020, at the Drive-In of the Municipality of Glyfada, as part of the long-standing Retail Business Awards. In light of the COVID-19 pandemic, organizers took all necessary safety measures to offer attendees a one-of-a-kind experience. The message of the evening was clear and powerful: as long as there is determination and innovative thinking, there will always be ways to recognize and reward outstanding practices in Greek retail and industry.
Aggelakis S.A. was honored with a Bronze Award in the Suppliers’ Best Launch Brand Strategy category at the 2020 Retail Business Awards, for its OliVchicken® product range.
This award recognized the marketing and communication strategy used in the product’s relaunch — a product developed on the principles of the Mediterranean diet, which is now available beyond the Greek market. OliVchicken® is a pioneering concept that has already received both national and international awards for quality and innovation.
Elena Karagianni, Commercial Director, commented:
“OliVchicken® is the only chicken raised on a 100% plant-based diet, enriched with vitamins and trace elements, including 55% corn and 2% olive oil. Beyond its exceptional taste, its meat is a source of selenium, a trace element with beneficial properties for the human body, and has antioxidant properties. With its unique flavor, juicy texture, and the health benefits it offers, OliVchicken® is the ideal choice for the everyday table.
The ongoing distinctions that OliVchicken® receives are a testament to Aggelakis S.A.’s commitment to producing innovative, high-quality products, and to its broader mission of advancing through entrepreneurship—especially in this crucial period of restart for the Greek economy.”
