During this school year, more than 650 primary school and kindergarten pupils from the Evia region participated in experiential activities that gave them the opportunity to learn about the basic elements of a healthy and balanced meal through play, active participation and the preparation of nutritious snacks.

The final activities took place at Makrykapa Kindergarten, the 1st, 2nd and 3rd Primary Schools of Psachna, as well as the 2nd Primary School of Vasiliko, completing a cycle of visits that was warmly embraced by pupils, teachers and parents.

Aggelakis’ Mama’s ready-to-cook chicken nuggets were also part of the experience. Made from tender chicken fillet and free from preservatives, they were enjoyed by the children as part of the initiative, connecting taste with quality and care in everyday meals.

The “Gevmati_ZO” initiative is part of Aggelakis’ holistic corporate social responsibility program “Taste of Care”, through which the company implements a wide range of initiatives focused on supporting Greek society, especially children.

The warm response from school communities confirmed the importance of initiatives that invest in informing and raising children’s awareness of health and proper nutrition through a direct, creative and interactive approach.

Schools interested in participating in the “Gevmati_ZO” program during the new school year can express their interest by completing the relevant form at: https://aggelakisfood.com/desmevseis/allilengyi/

Built around the central message “Taste Good Life”, Aggelakis’ new corporate identity focuses on creating a meaningful connection with different generations of consumers, positioning Aggelakis chicken not simply as food, but as a choice for a good life – through taste, well-being and the values it represents.

The rebranding included a refreshed visual identity, new packaging, the redesign of the company’s three product lines –Aggelakis, OliVChicken® and Mama’s– as well as a new website and a renewed communication approach across digital channels. The results were impressive as the Aggelakis brand recorded a 68.4% growth rate in sales volume during November–December 2025, while the corresponding growth rate of the chicken category stood at 8.7%.

The Marketing Achievement Awards 2026 were organized for a third consecutive year by Boussias Events, aiming to showcase and reward marketing strategies and initiatives that stand out for their creativity, strong identity and effectiveness, creating real value for the market, the consumers and the businesses alike.

At the awards ceremony, which took place on Wednesday, June 10, Aggelakis was represented by Eirini Spanou, Marketing Coordinator, and Kelly Chalkia, the “architect” of the rebranding and Strategic Marketing & Communications Partner.

Commenting on the silver distinction, Elena Karagianni, Commercial Director of Aggelakis, stated: “This award is the result of strategic and creative thinking, but above all, of collective effort. We are truly delighted that Aggelakis’ new identity has been received so positively by the public from the very first months. The new world of Aggelakis expresses the taste we share every day around the table, those small moments that bring us closer together and, ultimately, the ‘taste of a better life’.”

OliVchicken®, the patented product of Aggelakis S.A., is produced on the company’s farms in Evia, in accordance with the highest standards of animal welfare, quality and safety, following a unique feeding method. All Aggelakis chickens are fed a 100% plant-based diet, enriched with natural nutrients, vitamins and trace elements at the company’s own animal feed production facility. In the case of OliVchicken®, this diet consists of corn and premium Greek olive oil, an ingredient closely linked to the Mediterranean diet and the Greek culinary tradition.

The careful selection of raw materials and the innovative nutritional approach are the key elements that give OliVchicken® its distinctive taste, tender and juicy texture and high nutritional value. The OliVchicken® product range has been embraced by thousands of consumers in Greece and abroad and has received significant distinctions in more than 10 international and domestic quality and taste competitions.

The repeated recognition by the ITI further confirms Aggelakis’ commitment to offering responsible and sustainable choices for the everyday table – choices that combine quality, wellness, authenticity and enjoyment, while leaving a positive taste imprint inspired by the philosophy “Taste Good Life”.

The first activities of the “Gevmati_ZO (Dine to Live)” series took place at the 3rd Primary School and the 2nd Kindergarten of Nea Artaki and had an experiential character. Through interactive activities, children learned about the role of protein, vitamins and carbohydrates in a balanced meal, and actively participated in the preparation of nutritious snacks, cultivating healthy eating habits from an early age.

The initiative was supported by Mama’s ready-to-cook chicken nuggets, made from tender chicken fillet and free from preservatives, enhancing the children’s practical experience around the value of pure and high-quality ingredients in nutrition.

A highlight moment was when the children tasted their creations with enthusiasm and pride, while at the end of the activity they received certificates of participation, as a recognition of their eagerness and active involvement.

The CEO & Chairman of the company, Mr. Thanos Aggelakis, stated: “For us at Aggelakis, investing in the new generation is not a choice but a responsibility. Every such initiative is a small but meaningful step towards a society with greater knowledge, health and conscious choices.” The event was also attended by the Deputy Regional Governor for Education in the Region of Central Greece, Mr. Anastasios Velissariou, as well as Aggelakis’ HR team.

The “Gevmati_ZO” initiatives are part of Aggelakis’ holistic corporate social responsibility program “Taste of Care”, through which the company actively supports Greek society, with a primary focus on children.

Guided by care, the power of giving and the taste of good life, Aggelakis continues to invest in initiatives that empower local communities and contribute to shaping a more sustainable future for all.

From March 14 to 16, at the Aggelakis booth, visitors were introduced to the company’s integrated nutritional solutions, driven by its vision to bring sustainable food and authentic taste to the everyday table.

The refreshed corporate identity, the new logo, and the modern, redesigned product packaging received particularly positive feedback from exhibition visitors, marking a new era for the company. Of particular interest to the audience were OliVchicken®, the superfood chicken fed with Greek olive oil and corn, as well as Mama’s, Aggelaki’s ready-to-cook range with no preservatives, made from 100% chicken, using pure ingredients and the care of mom.  

This year’s Food Expo provided an excellent opportunity for the Aggelakis team to meet with existing and potential partners across Retail, Food Service and Fine Dining channels, as well as institutional stakeholders, exploring new collaborations in both Greek and international markets. These efforts aim to further strengthen Aggelakis’ presence in dynamic channels and strategically important markets within the poultry sector.

Elena Karagianni, Commercial Director of Aggelakis S.A., commented on this year’s participation: “Food Expo found us more refreshed and dynamic than ever. Our participation in exhibitions of this scale has always been a strategic choice for our company, and this year, at such a pivotal moment for Aggelakis, it was more important than ever. This year marks a milestone for our company, as we complete our €30 million investment program, which will significantly boost our production capacity and sustainable growth, expand our distribution networks and further enhance our outward orientation. Strengthening Aggelakis’ geographical footprint in new channels and target markets remains a key priority for us.”

Among those attending the event were the Member of Parliament for Evia, Mr. Simos Kedikoglou, the Deputy Regional Governor of Evia, Mr. Giorgos Kelaïditis, the Mayor of Chalkida, Ms. Elena Vaka, the Chief of Police of Evia, Mr. Konstantinos Koukouvinos, and the Head of the Volunteer Firefighting Unit of Psachna, Mr. Spyros Raptakis, along with close associates and friends of the company.

The year 2026 marks a new era for the leading poultry company from Evia. This new chapter began in late 2025 with the dynamic relaunch of the Aggelakis brand, as well as the implementation of a major investment program with a total value of €30 million. The program, which is expected to be completed by the end of 2026, includes the significant expansion of the company’s facilities, the modernization of the production lines and the tripling of production capacity – always in respect of the principles of sustainable development.

The dynamic start of 2026 was further sealed by the first Great Place to Work® certification for Aggelakis, ranking the company among the best working environments in the country.

The protagonists of the event were the people of Aggelakis, who daily bring the company’s philosophy and vision to life and constitute its greatest investment, as well as its strongest brand.

During the event, Mr. Thanos Angelakis, CEO of Aggelakis, stated:

“I am proud that once again we are all here together to celebrate the new year and the achievements of our company, which stem from all of you, the people of Aggelakis. The team we have built is the main pillar of our growth. Thank you for being companions on this creative -and certainly flavorful- journey.”

Gulfood 2026 took place at the Dubai World Trade Centre and the Dubai Exhibition Centre from 26 to 30 January, setting a new participation record with more than 8,500 exhibitors, 1.5 million products across 12 sectors and visitors from 195 countries.

Aggelakis participated in the exhibition through the stand of Truebell Marketing & Trading LLC, its official distributor in the United Arab Emirates. The Greek poultry company was at the heart of the meat sector, with a primary focus on strengthening relationships with existing partners across the wider Middle East region, as well as exploring new strategic collaborations that will further enhance its export footprint.

It is worth noting that Aggelakis already has an established presence with the brand OliVchicken® in the United Arab Emirates, Qatar, Hong Kong, and Central Europe, while its target markets also include countries with strong growth potential, such as Saudi Arabia.

During the exhibition, HoReCa and Retail professionals from across the Gulf countries had the opportunity to taste the multi-award-winning and patented OliVchicken®, the chicken that combines superior quality and taste with unique nutritional benefits.

Commenting on this year’s participation, Aggelakis Commercial Director, Ms. Elena Karagianni, stated: “Gulfood is an especially important platform for networking and business development, giving us the opportunity to meet with our existing partners while also exploring new commercial opportunities that align with our export strategy. Our goal is to bring the taste of Aggelakis products, ‘The Taste of Good Life’, to even more markets around the world.”

The certification is based on an independent, anonymous survey conducted among employees, reflecting the corporate culture and everyday work experience. According to the results, 65% of employees feel they make a difference in their work, while 63% feel that their work has special meaning and is not “just a job”, wishing to remain with the company for a long period of time. Of particular importance is the environment of acceptance and support experienced by the people of Aggelakis, as more than 62% of employees believe they are treated fairly, regardless of age, gender, sexual orientation or origin, while 63% state that the Management shows a sincere interest in them, as persons and not just as employees.

Aggelakis consistently invests in continuous training, professional development and skills enhancement for its employees across all departments of the company. At the same time, it implements training programs for its partner poultry farmers, aiming for the overall progress and sustainable development of the sector. The group activities organized by the Human Resources Department strengthen team bonding and foster a culture of cooperation and solidarity, while the sessions with nutritionists and the nature walking excursions offered to employees, promote physical and mental well-being, fully aligned with the company’s new motto, “Taste Good Life”.

Αt the same time, the company systematically invests in Corporate Social Responsibility initiatives with a meaningful social impact, actively supporting local communities, while it recently signed the Diversity Charter, reaffirming its commitment to a corporate culture that respects each person’s uniqueness and promotes equality, inclusion, and freedom of expression.

The company’s HR & CSR Director, Xenia Giannaki, stated: “This certification belongs to each and every employee of Aggelakis. Through the dedication, creativity and team spirit we all demonstrate every day, we have managed not only to stand out, but also to highlight that the true strength of our company is its people. For us at Aggelakis, care and respect for our people are a top priority and a non-negotiable value – and we will continue to invest in this in the future.”

• Two state-of-the-art 4×4 fire-fighting vehicles, capable of operating in both forest and urban fires across the Region of Central Greece. The vehicles can be used for both preventive and suppression purposes, as well as for rescuing people from traffic accidents, as they are also equipped with rescue equipment.
• Twenty-three complete operational uniforms (jacket and trousers bearing the Association’s insignia), enhancing the safety of the volunteers.

This donation comes at an important milestone for the Association, which this year marks 30 years of continuous service in environmental and civil protection. It also constitutes a direct response to the Association’s request for the renewal of its vehicle fleet, making a decisive contribution to the region’s preparedness in addressing potential risks.

The Municipality of Dirfyon–Messapion honored the 30-year altruistic contribution of Association of Volunteer Forces for Forest Protection and Rescue of Psachna with a major event held in Evia, on November 23. Representing Aggelakis at the event were the company’s Chief Operating Officer, Ms. Nektaria Aggelaki, who is actively involved in philanthropic initiatives, and Ms. Xenia Giannaki, Human Resources & CSR Director at Aggelakis S.A.

Commenting on the donation of the fire-fighting vehicles, the President of the Association, Mr. Spyridon Raptakis, stated:

“There are no words to adequately express our gratitude to Aggelakis SA. The donation of two new, modern firefighting vehicles enables us to respond to today’s challenges to the greatest possible extent. Following our request, and with a strong sense of responsibility -especially in a year when our Association celebrates 30 years of service to society and the natural environment- the company proceeded with this noble act, laying solid foundations for the years to come. Once again, we thank Aggelakis for everything it has done for our Association and for its contribution to our region.”

Aggelakis continues to stand in tangible support of those on the front line protecting our communities, undertaking initiatives with a meaningful and lasting impact on society and the environment.

This identity refresh is part of the company’s overall transformation, driven by a targeted investment plan of €30 million. The project, already underway and scheduled for completion in 2026, is expected to triple Aggelakis’ production capacity, significantly enhancing the company’s presence and position within the poultry sector. Notably, the company’s turnover for 2025 is projected to reach €55 million, marking a +23% increase compared with 2024.

The new identity bridges previous generations with the current and next generation of consumers, built around the narrative “Taste Good Life”. It presents Aggelakis chicken not simply as food, but as a choice for a good life – expressed through taste, well-being, and the values that define the brand. The rebranding includes a new logo, new packagings, a new website, and a refreshed communication strategy across digital channels. Both internal teams and external partners contributed to its implementation.

The new packaging for all three Aggelakis product lines is already available in supermarket refrigerators:

• Aggelakis: the premium, high-quality, juicy chicken with exceptional taste
• OliVchicken®: the superfood chicken fed with Greek olive oil and corn
• Mama’s: ready-to-cook solutions made with pure ingredients and no preservatives, bringing back familiar memories of homemade cooking

The company celebrated the beginning of this new era with an impressive event on Tuesday, November 25, at Anassa City Events, attended by partners, suppliers, media representatives, members of the political leadership, and local authorities.

Five different worlds came together on stage in a live discussion about taste, quality, well-being, and the values that help us evolve toward a better tomorrow. Psychologist–Psychotherapist Anna Kandarakis, Paralympic gold medalist Nassos Gavelas, chef Alexandros Papandreou, journalist Eirini Nikolopoulou, and Aggelakis CEO Thanos Aggelakis shared their own “taste of a better life” – a life of authenticity and enjoyment.

With Aggelakis chicken at the forefront, and with a clear mission and commitment to excellence, resilience, trust, sustainability, and innovation, the company takes its next strategic step, leading developments and trends in the poultry category.

“A new era begins for our company. More beautiful, more flavorful, more dynamic and more sustainable. Our new visual identity fully reflects our mission to offer high-quality, tasty, and affordable choices that elevate everyday meals, enhance well-being and create sustainable value. We remain faithful to our values, while evolving and adapting to the needs of today and tomorrow, leaving our own positive mark: the taste of a better life. We invite you to join us on this new journey – because good life starts on our plate.”
said Thanos Aggelakis, CEO of Aggelakis S.A.